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Some storefront signs need extensive adaptation to work effectively in the built environment. Others arrive with a visual identity already perfectly suited for signage. That was the case with this LED-lit channel letter project for EMPTY CUP at 130, 15 Cooper's Town Rd in Winnipeg.
Electra Sign Ltd. fabricated and installed illuminated channel letters that carried the café’s bold branding directly into the storefront. The clean typography and recognizable circular logo translated naturally into dimensional signage, creating strong readability both during the day and after dark.
The finished installation complements the modern exterior of the space while giving the business a sharp nighttime presence along Cooper’s Town Rd. Bright white LED illumination keeps the sign highly visible without overwhelming the clean architectural aesthetic of the building.
Founded in Winnipeg in 2020, EMPTY CUP has grown from a small garage coffee roaster into a recognizable local café brand known for specialty coffee, nitro cold brew, and community-focused experiences. Their emphasis on creativity, connection, and quality made this project a great fit for a clean, minimal signage approach.
Projects like this highlight how effective branding and thoughtful fabrication work together to create signage that feels seamless with the business itself.
See more of our custom signage projects at https://electrasign.com/news
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Not every signage project comes with ideal conditions. Some require a bit more problem-solving—and that was exactly the case at Prairie Trail Physiotherapy on Taylor Avenue in Winnipeg.
Working within a compact bulkhead, this project involved integrating a detailed logo and clean typography into a limited footprint without sacrificing legibility, especially at night. With LED-lit channel letters, achieving even illumination across intricate shapes can be a challenge. Too much light and finer details wash out. Too little and clarity is lost. This one required a careful balance.
From fabrication through installation, the focus was on precision. Each letter and logo element had to be proportioned and lit in a way that maintained consistency across the entire sign face. The result is a clean, readable installation that holds its presence after dark without overpowering the building façade.
Prairie Trail Physiotherapy is known for its hands-on, active approach to recovery, focusing on movement, education, and personalized treatment plans. Their team works closely with patients to help them understand injuries, build strength, and prevent future issues through guided care and exercise.
That same attention to detail is something we aim to reflect in the signage we build. In this case, it meant ensuring that every part of their brand, from the wheat icon to the letterforms, remains sharp, balanced, and visible at any time of day.
Located at 1190 Taylor Ave, the finished sign fits naturally within the architecture while still standing out where it matters. It is a strong example of how thoughtful design and precise fabrication can turn spatial constraints into a refined final result.
As we reflect on another remarkable year, we are filled with gratitude for the trust and support of our clients, partners, and community. It’s been our privilege to illuminate your businesses and help bring your visions to life. Your continued confidence in us fuels our passion for crafting innovative and impactful signage.
The holiday season is a time to celebrate, connect, and look ahead to new opportunities. We hope this special time of year brings you joy, peace, and cherished moments with loved ones. Whether you’re relaxing at home or gearing up for the year ahead, we wish you warmth, laughter, and success.
Thank you for being part of our journey in 2024 and beyond. Here’s to lighting up even more paths together in the New Year!
From all of us at Electra Sign Ltd., Happy Holidays and best wishes for a bright and prosperous 2025!
#HappyHolidays #ElectraSign #SeasonOfJoy #ThankYou #ShiningTogether
To directly speak with a representative, call:
Winnipeg204.452.6168
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